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The Internet Of Things: Digital Connecting With The Real World
Jarred Cinman is the Chief Inventor at Native, among many other titles which include author, blogger, commissioning editor of The Digital Edge and the deputy chair of the Digital Media and Marketing Association. There is no doubt that all this leads to a phenomenally creative mind. We get the chance to pick it, and find out what is next for digital in South Africa. Read Further
Filed under Heavy Chef News.
Concocted by Wendy Tayler,As of yesterday, 22Seven officially exited beta stage. Their current customers who were using the money management service for free, will be given notice and as of next month, a R70 fee will be charged. “This was originally formed around behavioural psychology. We tend to overestimate our own abilities, and underestimate what will happen,” Founder of 22Seven, Christo Davel, explains. Read Further
Filed under Heavy Chef News.
Concocted by Wendy Tayler,Gabe Zichermann is the name behind the world-renowned Gamification Summit – held in New York and San Francisco. He believes that Gamification is a dynamic industry that brings together mechanics and marketing to create engagement and solve problems. Gabe is an entrepreneur, author of the popular book ‘Game-Based Marketing‘, and is a highly regarded public speaker and gamification thought leader. Heavy Chef got the chance to talk to Gabe about his passion and where Gamification is headed. Read Further
Filed under Videos.
Concocted by Wendy Tayler,We were privileged enough to host Alan Knott-Craig Jr, CEO of Mxit, at our Johannesburg and Cape Town event. In his relaxed presentation, Alan revealed that there are 50 million active Mxit users, spread across 126 countries including Africa, Syria, America, Indonesia and Zimbabwe. Amazingly, there are no offices outside the heart of Stellenbosch. Mxit sends 800 million messages a day – three times the amount of messages sent by Twitter, globally. And all of Mxit’s growth has been purely word of mouth.
Although Alan admits there are plenty of risks, he is willing to take them, because the worst case scenario when shooting for the moon – is landing amongst the stars.
To hear more about his fascinating story, check out this video.
Once again, a huge thank you to our phenomenal sponsors, Deloitte, Nokia, Backsberg and Channel Mobile.
Filed under Heavy Chef News.
Concocted by Wendy Tayler, 2 commentsLinda Bustos is the Director of Ecommerce Research at Elastic Path, and has been writing the Get Elastic blog since 2007. She works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. Get Elastic is an Ecommerce blog focusing on strategy, best practices, detailed how-to, in-depth analysis and digital commerce research. Heavy Chef chatted to Linda about Ecommerce security, promoting an Ecommerce site and the debate of micro-payments being beneficial. Read Further
Case Study: Newspaper Online Analytics (N.O.A)
When websites for newspapers like The Daily Mail and The Guardian need reliable statistics on their online traffic, they turn to resources like ABCe and NOA (Newspaper Online Analytics). ABCe has always been the industry standard for auditing the online audience of British newspapers and NOA is relatively new to the industry but it’s methodology promises accurate and thorough results.
Filed under Digital Marketing Basics.
Concocted by Mike Perk, 2 commentsEarlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.
After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.
Filed under Digital Marketing Basics.
Concocted by Fred Roed,So, your brand is a message. You need to select a message that resonates with your intended audience.
This is not always easy, but there are steps you can follow in choosing a message that will represent you successfully. First, look at the benefits of what you’re offering. Second, look at your target persona.
Filed under Digital Marketing Basics.
Concocted by Fred Roed,Like marketing, branding is a contested topic, and its meaning is debated fiercely amongst marketing academics. For us at World Wide Creative, however, there is a simple definition that we like to use.
‘A brand is merely the message that you want to convey.’
Filed under Digital Marketing Basics.
Concocted by Fred Roed,When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?”
The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.
