More Insights. More Entertainment. More Digital Genius.
On the 10th of April 2014, 150 Heavy Chef guests streamed into the GIBS Campus in Sandton to witness the “Digital State of the Nation” presented by three of the heaviest media and analysis chefs we know.
TBWA Durban’s MD, Justin McCarthy kick-started the debate, arguing that behind digital’s “sexy smokescreen,” lies a marketing medium that simply does not yet have the impetus to usurp the place of traditional media. Alan Morrissey, MD of Effective Measure brought another perspective to the discussion. From his viewpoint, there is indeed a place for the coexistence of digital and traditional media where the former doesn’t lead directly to the “death of everything else.”
World Wide Creative’s very own head honcho, CEO Fred Roed, chimed in: “Digital should not be seen as a channel. It’s a thread that is now woven into all the other channels.”
It’s about the bigger picture – a multi-faceted approach to marketing should include digital, which is a very persuasive medium.
Arthur Goldstuck, head of World Wide Worx put figures to facts with his Digital Participation Curve model. According to his approach, South Africa needs another 5 years to convert staunch traditionalists into active participants in the digital economy. We’re getting there.
This month’s event was brimming with character, from the spirited speakers to our very own “selfie sistas” (yes, that’s our nickname for you), and the evening was an overwhelming success.
We’d like to say a huge thank you to our Heavy Chef supporters, both the familiar faces and the event initiates – it was fantastic to mingle with you all. To our speakers who embodied the philosophy that is Heavy Chef – thanks for “walking the digital walk.”
The event would not have been complete without our amazing sponsors: Backsberg for the decadent wine, Condé Nast for the magazine giveaway, Exclusive Books for the awesome prizes and of course GIBS for the iconic venue.
Keep watching this space for exclusive videos, images and news on the event and we’ll keep you posted on when and where the next event will be held. Keep taste-testing the ingredients of digital marketing. Don’t be a skinny chef.